Amy Potts Resume

 

 EDUCATION  BS in Marketing, Computer Science Minor, Susquehanna University, Selinsgrove, PA, 1984

TECHNICAL  Web master, graphic and web site designer. Development, maintenance, writing, marketing; FrontPage, Net Objects Fusion, HTML, Active Server Pages, JavaScript, XML, CGI, VB Script, Flash, databases, PhotoShop, Illustrator, Word, PageMaker, Quark Express, MS Windows, Word, Excel, Access, PowerPoint and WordPerfect; Unix and NT environments. PC and Macintosh skilled.

EXPERIENCE

2009                        Creator of Doodle-A-Day 2010 (and 2011) daily calendar.
                                www.Potts-A-Doodle.com

July, 2005 -                 Universal Graphics, West Haven, CT
Present                        Director Digital Store Fronts and Marketing

  • Responsible for all aspects of Digital Store Fronts, includes programming, designing, maintaining, overseeing of customer service, billing, developing back-room procedures and forms, and strategic marketing of the service.
  • Create and execute marketing plans, campaigns, and educational programs for selling variable data printing (VDP) and digital services (includes on-demand printing, Digital Store Front, one-to-one marketing, and pURLs). Research/gather potential leads within selected market segments.
  • Marketing campaigns include use of emails, pURLs, blog, Facebook, monthly tips newsletters, and print mailings to attract new clients and to remind existing clients of all the services we provide.
  • Graphics, logos, brochures, marketing, and web design.
  • XML programming for Pharmaceuticals submittal of Prescribing Information to the FDA.
  • Coordinate the interface of proprietary software packages to facilitate customized, on-demand printing needs for pharmaceutical companies.

 April 1999                  Bayer Pharmaceuticals, West Haven, CT
 To June, 2005             Web Master/Consultant

  • Design and create large Intranet and Internet sites. Coordinate the efforts of multiple groups to facilitate the creation of an international intranet site for an oncology product in pre-launch stage.
  • Perform all aspects of site design, graphic design, site updates and programming.
  • Determine which site features are to be added and work closely with IS and senior management to ensure features are properly completed.
  • Developed and advised a global strategy for the company’s corporate and product sites.
  • Maintained six corporate/product web sites for the Public Policy and communications group.
  • Responsible for all aspects of new sites; from site structure, design and programming to final launch.
  • Coordinate closely with Product Managers, Legal and Regulatory personnel to ensure sites are meeting company standards and Federal law.
  • Provide recommendations for hardware, software, and set up/security of NT server.
  • Perform site design, graphic design, site updates and programming utilizing Net Objects Fusion, PhotoShop, PageMaker, Quark Express, HTML, Active Server Pages, JavaScript, CGI, and Flash.
  • Coordinate Marketing efforts, search engines, banner ads, web promotions.
  • Transferred a large site from a Unix server to an NT server. Required rewriting of CGI scripts into ASP to accommodate the platform.

September 1996           AAPK Web Site Design
To Present                    Web Developer/Owner

  • Owner of Web site design, development, marketing and web master firm. Clients include small to medium sized companies.
  • Can create something from almost nothing. Most clients come to me with a product or idea and maybe a logo. From there I work with them to create a marketing plan and site that attracts their customer base.
  • Developed a site for Beau Ties Ltd.. The site was listed in Time Magazine, December 13, 1999 in their on-line shopping guide. http://www.pathfinder.com/time/magazine/articles/0,3266,35508-2,00.html 
  • Former co-host of the “Computer Lunch” weekly radio talk show
    WMRD 1150 AM  - Middletown, CT and WLIS 1420 AM - Old Saybrook, CT (http://www.computerlunch.com).

June 1995                    EnviroScience Consultant, Inc., Newington, CT
To April 1997              Marketing Administrator

  • Designed marketing materials for use in sales presentations and meetings.
  • Created company-wide tracking system to monitor all marketing aspects of business, from initial contact to job completion, used Microsoft Access.
  • Developed a technical information retention database for use with major client for analysis and reporting, used Microsoft Access.

 July 1994                    Benefits Concepts, Inc., Glastonbury, CT
 To September 1993    Marketing Staff Coordinator

  • Orchestrated the marketing plan to assist in selling benefits services to past Aetna clients.
  • Developed a marketing plan to sell COBRA administration services.

March 1992                 Covenant Mutual Insurance Co., Hartford, CT
To August 1993           Executive Assistant to President/Chief Financial Officer

  • Analyzed and coordinated the non-renewal of 4,500 policies, in compliance with the Florida Insurance Department directives.

February 1990             Northeast Savings, FA, Hartford, CT
To February 1992        Executive Secretary

  • Managed insurance policy compliance programs for the Commercial Real Estate portfolio.

April 1989                   Control Data Business Centers, Avon, CT
To February 1990        Payroll Account Installation Specialist

 Determined customers’ needs and programmed payroll system accordingly.

August 1988                General DataComm, Inc., Middlebury, CT
To March 1989           Senior Marketing Administrator-Pricing

  • Developed a price book distribution tracking system which cut the number of books published and sent by 25%.

April 1984                   Pitney Bowes, Inc., Stamford, CT
To November 1987     Senior Marketing Analyst

  • Developed computerized comparative pricing models based on features and competition which reduced the pricing development process by 50%.
  • Determined $8 Million monthly purchasing requirements of new equipment from an OEM by maintaining computerized inventory tracking and ordering systems.

DoodleADay-Cover-SmlHome of the creator of Doodle-A-Day 2010 Calendar - check it out and order one today!
www.Potts-A-Doodle.com

AAPKweb site design
45 Shadyside Lane
Milford, CT  06460

Phone/Fax: 203-882-8744
e-mail: amy@aapk.com

www.aapk.com