Amy Potts Resume

 EDUCATION BS in Marketing, Computer Science Minor, Susquehanna University, Selinsgrove, PA, 1984

TECHNICAL Web master and web site designer. Development, maintenance, graphic design, writing, marketing; FrontPage, Net Objects Fusion, HTML, Active Server Pages, JavaScript, XML, CGI, VB Script, Flash, databases, PhotoShop, Illustrator, Word, PageMaker, Quark Express, MS Windows, Word, Excel, Access, PowerPoint and WordPerfect; Unix and NT environments.

 EXPERIENCE

July, 2005 -         Universal Graphics, West Haven, CT
Present            Director Digital Store Fronts

• Responsible for all aspects of Digital Store Fronts, includes programming, designing, maintaining, overseeing of customer service, billing, developing back-room procedures and forms, and strategic marketing of the service.
• Graphic, brochure, marketing pieces and web design.
• XML programming for Pharmaceuticals submittal of Prescribing Information to the FDA.
• Coordinated the interface of proprietary software packages to facilitate customized, on-demand printing needs for pharmaceutical companies.

 April 1999         Bayer Pharmaceuticals, West Haven, CT
 To June, 2005       Web Master/Consultant

• Design and create large Intranet and Internet sites. Coordinate the efforts of multiple groups to facilitate the creation of an international intranet site for an oncology product in pre-launch stage.
• Perform all aspects of site design, graphic design, site updates and programming.
• Determine which site features are to be added and work closely with IS and senior management to ensure features are properly completed.
• Developed and advised a global strategy for the company’s corporate and product sites.
• Maintained six corporate/product web sites for the Public Policy and communications group.
• Responsible for all aspects of new sites; from site structure, design and programming to final launch.
• Coordinate closely with Product Managers, Legal and Regulatory personnel to ensure sites are meeting company standards and Federal law.
• Provide recommendations for hardware, software, and set up/security of NT server.
• Perform site design, graphic design, site updates and programming utilizing Net Objects Fusion, PhotoShop, PageMaker, Quark Express, HTML, Active Server Pages, JavaScript, CGI, and Flash.
• Coordinate Marketing efforts, search engines, banner ads, web promotions.
• Transferred a large site from a Unix server to an NT server. Required rewriting of CGI scripts into ASP to accommodate the platform.

September 1996      AAPK Web Site Design
To Present          Web Developer/Owner

• Owner of Web site design, development, marketing and web master firm. Clients include Healthtrax, Niche Technical Services, and Wing It. 
• Developed a site for Beau Ties Ltd.. The site was listed in Time Magazine, December 13, 1999 in their on-line shopping guide. http://www.pathfinder.com/time/magazine/articles/0,3266,35508-2,00.html 
• Co-host of the “Computer Lunch” weekly radio talk show
  WMRD 1150 AM - Middletown, CT and WLIS 1420 AM - Old Saybrook, CT (http://www.computerlunch.com).

June 1995          EnviroScience Consultant, Inc., Newington, CT
To April 1997       Marketing Administrator

• Designed marketing materials for use in sales presentations and meetings.
• Created company-wide tracking system to monitor all marketing aspects of business, from initial contact to job completion, used Microsoft Access.
• Developed a technical information retention database for use with major client for analysis and reporting, used Microsoft Access.

 July 1994          Benefits Concepts, Inc., Glastonbury, CT
 To September 1993  Marketing Staff Coordinator

• Orchestrated the marketing plan to assist in selling benefits services to past Aetna clients.
• Developed a marketing plan to sell COBRA administration services.

March 1992         Covenant Mutual Insurance Co., Hartford, CT
To August 1993      Executive Assistant to President/Chief Financial Officer

• Analyzed and coordinated the non-renewal of 4,500 policies, in compliance with the Florida Insurance Department directives.

February 1990       Northeast Savings, FA, Hartford, CT
To February 1992    Executive Secretary

• Managed insurance policy compliance programs for the Commercial Real Estate portfolio.

April 1989          Control Data Business Centers, Avon, CT
To February 1990    Payroll Account Installation Specialist

 Determined customers’ needs and programmed payroll system accordingly.

August 1988        General DataComm, Inc., Middlebury, CT
To March 1989      Senior Marketing Administrator-Pricing

• Developed a price book distribution tracking system which cut the number of books published and sent by 25%.

April 1984          Pitney Bowes, Inc., Stamford, CT
To November 1987   Senior Marketing Analyst

• Developed computerized comparative pricing models based on features and competition which reduced the pricing development process by 50%.
• Determined $8 Million monthly purchasing requirements of new equipment from an OEM by maintaining computerized inventory tracking and ordering systems.

AAPKweb site design
45 Shadyside Lane
Milford, CT 06460

Phone/Fax: 203-882-8744
e-mail: amy@aapk.com

www.aapk.com